Writer’s first press release!

by Julie Frayn on February 6, 2014 in  Writing

This is an exciting day here at writer central (that’s what I call my desk). My first press release is out in the big, wonderful world! It was sent out by Authorsdb.com due to my double-gold cover win. Check it out at this link (ignore the misspelling of my last name in the first paragraph – that will be fixed if it hasn’t been already):


And here is the FULL interview, just for kicks…

How did you feel when you discovered you had won double gold?

At first I thought I had misunderstood and sent an email to Authorsdb to clarify. The response was that my book was an anomaly because of the two golds. I always loved that word, anomaly. Like the nom nom sound when you suck the sugar off a mouthful of Jelly Tots before spitting the icky gummy candy into the sink. So when it finally sank in, I was a bit beside myself. Did a little happy dance in my office (aka the corner of my bedroom), ran out and told my kids, and let out a few WOOTs.

The cover is very striking, how would you describe the cover for those who haven’t seen it?

Drug paraphernalia strewn on a wooden surface is juxtaposed over heart-shaped blood spatter. Light glints off the needle and the cooking spoon to draw the eye in. From there you follow a trail of spilled heroin up into the cityscape of a large urban centre hidden within the title. The title (Suicide City) font is institutional compared to the subtitle (a Love Story) font which is softer. The entire cover illustrates the dichotomy between themes that battle within the story – love and addiction, love and loss, love and death.

Dane Low did a great job. How did you come up with the idea? Why was he your choice for designer?

Yes he did! I had a vague idea including the use of the heroin needle and a pool of heart-shaped blood. Frankly, after I sent him that I almost recanted, thinking it might come off as corny or contrived. But it didn’t. It was awesome! (Sorry, will put my ’80s teenager persona away now).

I heard of Dane Low and Ebooklaunch from a fellow author and friend. He did the cover of her poetry and short story collection. I found it very striking and the price was more than right. I sifted through the site’s gallery of past covers and was impressed. I signed up on the spot.

Did you have a lot of input?

The initial idea was mine. He did the rest. I asked for some tweaks after the first impression. One was to change the font of the book name, swap out the tea light for a lighter (which was the source of flame in my story) and remove the glints. Once he sent the revisions I knew why he was the designer and I was the writer. We went back to his original with one minor edit – singeing the wick of the tea light. I revised my story to add the use of tea lights to match the cover.

Did the final design meet or perhaps exceed your expectations?

Definitely exceeded. I didn’t know what to expect when I clicked opened the first draft. I actually gasped. Out loud. Then had a little cry. All happy reactions – and a bit of relief. I wanted the cover to have an impact, and it most definitely does!

This is your first novel. What did you consider to be the essential criteria for the book cover? In this case did you consider that your target readership (young adults) played an important factor in your choice of the cover?

I wanted it to represent the grittiness of the story since it is edgy YA (explicit drug use, sex, self-abuse are all described). I didn’t want readers of any age to be surprised by the text if the title didn’t already give away what they might find. And I didn’t want faces. I like to imagine what characters look like when I read so thought the readers of Suicide City would appreciate that as well, to use their own imaginations to envision what August and Reese and Amber look like, not to be shown my version and then perhaps not be able to reconcile the cover image with their view of the characters in the story.

What advice would you give to fellow authors when choosing a cover for their book?

Unless you are a designer by trade, my advice is to go pro. It’s the first impression your book makes on a reader. It should pop off the screen and demand attention. Get some recommendations from other authors. Mine is to go straight to ebooklaunch.com and check out their work.

I encourage any author who knows how great their cover is to enter the Authorsdb 2014 cover contest (and 2015 too!). Make sure to start sharing the Facebook and website links early and often to maximize exposure and vote count (but not so much you lose friends and family – spam is only appreciated when fried and served with eggs).

If you are without a cover artist and looking for one who is talented and affordable, please head straight for www.ebooklaunch.com and fill in the contact form on the ebook design page. Good luck!



{ 4 comments… read them below or add one }

Sean P. Farley February 6, 2014 at 9:45 am

Excellent, Julie! Good work. I did finally finish reading “Suicide City.” It was engaging and, well, so tragic. In a good way! :)


Julie Frayn February 7, 2014 at 7:08 am

Thank you Sean. Glad you enjoyed the book. Would suck if the cover gets awards and my writing stunk :)

Carolyn Frayn February 6, 2014 at 12:25 pm

Great responses, congratulations sys… cheers to many more press releases! ♥


Julie Frayn February 7, 2014 at 7:08 am

Here’s hoping… ♥

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